Know-How Exchange : Taglines/Names

Black Swan Events can be a good name, especially if people know the meaning behind a "Black Swan" (https://en.wikipedia.org/wiki/Black_swan_theory)

As for a tagline, specify who/where you serve, for example: Reno Wedding Specialists

Hi,

The business which you are in - Events / Wedding Planning, CUSTOMISATION as per your clients' requirement plays a very important role. Taking this into consideration, I would suggest following:

1. Name - Events 4 You
Tagline - We Strive you Thrive

I like the name black swan events, it sounds formal.... great choice. I disagree with putting planning on the end because you want to keep the name as short as possible, otherwise no one will remember you. So you can make it clear that you do planning in your slogan.

I didn't know what BS was significant for ....perhaps many of your clients won't either at first glance...almost an Ugly Duckling feel to it although that wouldn't attract many brides even though they are really Swans in the fable!

How about a Name which implies you've fine tuned all appropriate choices that are out there for your clients final approval.

Short Listed Events
Planning For The Time Of Your Life!


GoodLuck