Question

Topic: Taglines/Names

Tagline For Mining Coal That Care For Nature

Posted by Anonymous on 10/29/2009 at 8:05 AM ET 125 Points
Hi, i am a graphic designer and have project for a mining company identities. It's in Indonesia.
i have to give somekind of tagline or quotation on their products.
they are a mining coal company, and they want to bring the go green issue with theme about save the habitat for animals or give back the habitat to them. they realize that mining activities have negative effect to nature, and they have commitment to minimize the risk of hurt the environment around them.

it's like they work hard to mankind, but they still care the nature...

here is their company taglines :
"to be useful to mankind in enhancing their quality of life"


do you have any suggestion for the tagline or quotation?

really really thanks for the advice
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RESPONSES

  • Posted by NovaHammer on 10/29/2009 at 8:22 AM Accepted
    Who is the Clients target, industry or the public?
  • Posted by Jay Hamilton-Roth on 10/29/2009 at 9:20 AM Accepted
    This sounds like greenwashing to me - you can't both dig up the earth and claim minimal damage. For ideas on how other greenwashing campaign went: https://lmgtfy.com/?q=%22coal+mining%22+greenwashing
  • Posted by NovaHammer on 10/29/2009 at 4:54 PM Member
    Are your workers Unionized?

  • Posted on 10/29/2009 at 9:04 PM Author
    PhilGrisolia=Results

    Thanks for the response... but i cant change their tagline. i have to make new one, and it's for their merchandises and company id products.

    thanks anyway :D
  • Posted on 10/29/2009 at 9:53 PM Author
    NovaHammer : the company id products will be made for clients and their own workers

    Jay Hamilton-Roth : what? that's cheating rite? i know nothing about coal mining. i've seen your link. that's crazy...
    too bad, i can do nothing about this :( now they are my client, and i have to do as what they say...

    NovaHammer : no, i'm not





  • Posted by NovaHammer on 10/30/2009 at 7:35 AM Member
    With your Clients mention of 'being useful to mankind' not taking advantage of Miners with a positive Union relationship would make the public think 'greenwashing' is not also on their menu.

    Something like:

    Power To Do More Good, More Often.
  • Posted by art on 10/30/2009 at 3:03 PM Accepted
    you've got the power to make a difference

    you've got the power, we make the difference

    using natural resources to enhance nature

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