Question

Topic: Taglines/Names

Tagline For Beauty Co.

Posted by Anonymous on 10/30/2009 at 4:46 PM ET 125 Points
HI there, I'm starting a small bath and body / personal care company. I am targeting the high-end market. The name of my brand is Justin Dulge. Indulge was trademarked by Mary Kay so I came up with the fictitious person/brand.
(Just--Indulge). I'm looking for a slogan that I can use across my line of products. I came up with one but someone told me it was "cheesy". What do you think?

-"be loved, be desired"

Any suggestions?
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RESPONSES

  • Posted on 10/30/2009 at 5:25 PM Author
    Hey thanks Phil,

    I did check with my trademark attorney and he schooled me on the "phonetic" likelihood of confusion aspect of the trademark law. He also concluded that the name I chose was "brilliant". lol

    Thanks for you response. The tagline sounds nice.
  • Posted by Jay Hamilton-Roth on 10/31/2009 at 8:25 AM Accepted
    How about, "Love To Be Desired". It plays off your words, but connects them differently emotionally.
  • Posted on 10/31/2009 at 1:05 PM Member
    Maybe not 'cheesy,' but it might be the wrong choice of words for your target market.

    Many women don't necessarily buy bath and body products to be 'loved and desired.' They buy those products as a way to indulge themselves. (self pampering)

    You tagline idea would work better for cologne or parfum.

    hth
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