Know-How Exchange : Taglines/Names

The Sound Of One Hand Clicking
Clarify. Communicate. Effectively.
Simple Wisdom Brings Writing Success

Where are you planning to use this slogan? How will your target audience find out about you?

Have you interviewed a sampling of your target audience to find out what they think they need? Would they be willing to pay an editor to clarify their work and make it look professional? If so, what questions might they have? What would they need to hear/learn to get them to consider you?

I'll bet if you interview, say, a dozen people in the target audience, you'll have some great input for your slogan. When you do interview them, be sure it's a legitimate interview to gain information, not a sales pitch in disguise. Just ask your questions, listen carefully to what they say, and take detailed notes ... including the exact words they use to explain their responses.

When you've finished all 12 interviews, review and analyze your notes. You'll have the building blocks of your slogan. And it will be more relevant to your target audience than anything we might come up with by chance. This isn't a writing project as much as it's a project to get to know your target audience in real depth.