Question

Topic: Taglines/Names

Slogan For Compounding Pharmacy

Posted by Holly on 11/2/2009 at 10:04 PM ET 250 Points
Looking for slogan ideas for a small compounding pharmacy. The company mission is to empower their customers to be active in their healthcare decisions - to take better care of themselves and reduce the number of medications they take. The pharmacist is definitely a thought leader and has a lot to share with his audience. I'd like to have a slogan that conveys how much he cares about his clients and his mission to help get people to take less drugs.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/3/2009 at 8:04 AM Accepted
    Where are you located?
    What's the name of the pharmacy?
    Do they have a website that could help us visualize their business better?
    Who typically would need a compounding pharmacy?
  • Posted on 11/3/2009 at 9:58 AM Accepted
    Who is in the target audience? It's local, right? What country?

    What is the slogan supposed to communicate? What is its purpose? How will you select the right slogan if we come up with a dozen candidates? What criteria will you use to evaluate them?

    Is the ultimate goal to generate new business for the compounding pharmacy, or is there a bigger idea? How will you know if you have accomplished the objective? What are the success metrics?
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