Question

Topic: Taglines/Names

Newsletter Name

Posted by Anonymous on 11/4/2009 at 10:35 AM ET 250 Points
I am putting together a newsletter, for the purpose of staying in touch with my past & present clients (people with whom I have either sold or are in the process of selling homes to). It will be mailed monthly.
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RESPONSES

  • Posted on 11/4/2009 at 11:10 AM Accepted
    What is your name/the name of your company? Where are your clients located? What kind of information will you be putting in your newsletter? Will it have real value for the recipients, or is it just stories and jokes to keep your name in front of them?

    If we know these things, we can help you come up with a good name for your newsletter.

    Regardless of the answers to the above, be sure to get their permission to be on your list. Nobody likes spam, and they could react very negatively if you start badgering them with your newsletter when they really don't want it.
  • Posted on 11/4/2009 at 2:31 PM Author
    I am an Independent contractor, REALTOR, to Dockside Realty in Myrtle Beach SC and my Clients are located in the same area. The newsletter will contain short articles on such topics as What Your Credit Score Affects, Travel Tips, Tips on remodeling, time management tips, trivia questions and thanking people for supporting my business with referrals.
  • Posted by Jay Hamilton-Roth on 11/4/2009 at 3:13 PM Accepted
    Messages From Dockside
    Dockside Insights
  • Posted by Mkter on 11/5/2009 at 8:26 AM Accepted
    Well not knowing your name perhaps you can title it:

    'your name' Monthly News
    Did you know...
    Realtor Reality
    The REALtor Scoop
    The REALtor Deal

    I'll second what MGoodman stated (get permission) whether you decide an e-newsletter or a direct mail piece it's important you re-confirm that the recipient(s) want to receive your newsletter. You certainly have a better, more cost efficient way to capture your audience and control the 'interested vs. non-interested' via an e-marketing campaign.

    Good Luck!
    CSmith
  • Posted on 11/12/2009 at 12:03 PM Author
    Not sure how to handle this. I want to personally thank every one who responded to my request for candidates for names for my newsletter. The suggestions were all good but I have decided to forego writing a newsletter.

    Sincerely Yours,

    Jill Klunk
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