Know-How Exchange : Taglines/Names

Dear raudgers,

Your idea, your concept, your packaging and costs?
All nice but do you have a product?

You see, I'm asking this because I can SELL a product. But packaging has to have something IN it—there has to be some THING for your market to actually buy.

With me?

You've told us that in your mind, everything looks good. The reality of the market is that what's in your mind doesn't mean Jack.

In our minds EVERYTHING sells, we can convince ourselves of pretty much anything. But in the marketplace, there has to be a DEMAND, there has to be a NICHE, some sort of GAP that's just GAGGING, that's just BEGGING to be filled.

For the time being, forget the name, the name is meaningless if you don't have a line of eager buyers who simply cannot wait,
who simply cannot LIVE another second without your new watch.

Sadly, sales for Swiss movements are falling. For 2008/2009,
sales were down across 30 countries by 25.9 percent. Between 2007/2009 sales volume was down by 16.1 percent.

Now, yes, this COULD be a golden opportunity for the savvy watch entrepreneur to make his or her move. But the Federation of the Swiss Watch Industry paints a slightly different picture:

www.fhs.ch/en/statistics.php

In order to generate the amount of buzz you're going to need to jump start your venture you're going to have to DEFINE your new concept: is the fact that it's small, light and waterproof going to be ENOUGH for people to buy? Is there a real demand?

Every year, hundreds of great products flood the market and many of them sink like stones because, although there's nothing wrong with them, there simply isn't a demand for them.

So the golden rule here is to first identify a need and then offer a solution, offer a product to FILL that need. When someone creates a product and THEN goes out looking for a market the results are often sub par and frequently disastrous.

I'm really not trying to shoot down your balloon; I'm not trying to sink your boat. I'm urging you to do more research into the needs of your market before you come up with a name.

You've said you'll be selling to design stores and that's great.
But are people shopping in design stores for the thing you'll be offering? And are the people you want to reach shopping in those stores?

You've told us your market is—"kids, teenager(s), athletes, women and men". Then you mentioned that "the concept is to be able to sell my products to everyone".

Stop.

There's a saying in marketing that if everyone is your customer than no one is your customer.

As a group, "everyone" is too wide. It is more profitable to aim at a narrower niche, not a wide one: the best market to trawl is one that's narrow and DEEP, not one that's an inch deep and a mile wide.

Your market: "kids, teenager(s), athletes, women and men"
is pretty much everyone. But when you go narrow and deep, suddenly newer markets open up:

Nerdy teen movie fans
Athletes 18 - 30 who run five miles every day
Working moms within a nine mile radius of X

These are all WITHIN your group, but because they're more specific within the main group, they're tighter, they have more focus, and they, as groups speak to a narrower slice of the population.

When you narrow things down you talk more to individual people, and here, it's crucial to bear in mind that markets don't buy things, people do.

I urge you to refine and to decide what it is your market wants so that you can then give it to them. All this MUST come before all the stuff about names and packaging.

That's the easy bit.

The hard part is in figuring out WHAT to offer and to which SEGMENT of which SPECIFIC market.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Hi,
What do you think about those names :
WATCHII
LIWATCH
'ZWATCH
SNOZOOD
OOLSNOZ
SNOZZZZ
TIMEZEE
TIMANCE
.....

I hope that it will be helpfull for you. Those brands was created by TheBrandGenerator (PRO) , an iPhone Apps. See https://www.thebrandgenerator.com