Question
Topic: Taglines/Names
Name For A Real Estate Project
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Over the past weeks I really struggle to find a name for my client.
Client = real estate developer who have a mixed-use project (both office and residential) in Europe. The project location is not complimentary nor the street or catchments area! The previous usage of the land was industrial so I identify two concepts:
1. The area face lift, update, transformation
2. Ecological transformation.
I don’t want the name to sound like a CSR campaign, the approach being B2B.
Thank you in advance.