Question

Topic: Taglines/Names

Need A Tagline That Is Relateable And Recognizable

Posted by Anonymous on 11/5/2009 at 7:36 PM ET 250 Points
Our company Agape' Events is an Event Planning and Production company that includes a catering division. We take a very personal approach to catering, creating and customizing menus to meet our clients various needs (cultural, dietary, theme and budget). We specialize in creative menus and food, resisting the "norm" of a standard menu.

We are at a loss at how to best communicate this in a tag line without sounding flowery or ostentatious. Any suggestions?

BTW - our business name is pronounced (a-gah-pay) and means "perfect, agonizing, patient, never-ending, love".
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RESPONSES

  • Posted on 11/6/2009 at 1:29 AM Accepted
    Agape' Events Catering Division

    Tagline: Specialists in Customized Culinary Menus

    or

    Specialists In Customized Creative Menus




    Good luck with your new collaboration and showroom, too. :)
  • Posted by Jay Hamilton-Roth on 11/6/2009 at 8:31 AM Accepted
    One problem you're facing is your USP isn't unique: "...very personal approach to catering, creating and customizing menus to meet our clients various needs...". I would assume all caterers do this.

    Tagline suggestions:
    * Love Our Food. Love Your Party (Wedding).
    * There's Love In Every Bite
  • Posted on 11/9/2009 at 11:42 PM Author
    All of these are wonderful suggestions however not exactly what I was looking for.
    I included the meaning of our business name as a side note (not everyone can pronounce it properly let alone know what the word means)- not necessarily because I wanted to "tie" it into a tagline.
    I was hoping for something a bit more sophisticated.



  • Posted on 11/9/2009 at 11:50 PM Author
    I should add, that the business was founded and based on Event Planning; hence the name Agape' Events. The catering side of the business was added out of a demand from clients from a former endeavour (and occupational detour) that occured during a three year hiatus from weddings and event planning.

    As for the congratulations on our new endeavour and showroom, thanks! We ARE excited about the direction we are moving.
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