Question
Topic: Branding
Branding Of Managed Services Products - Help!
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Recently, I've been asked to come up with some brand names to help define the products offered under this service.
The products are a basic monitoring service called "Basic", a proactive monitoring and response service called "ProActive" and finally a fully-managed service which is basically all you can eat buffet of managed services monitoring called, you guessed it, Fully-Managed.
All of the above 3 products have additional add-ons as well: 1) 24x7 onsite service and 2) backup and disaster recovery. These are two add-ons currently not called anything.
The sales team has not done a whole lot with selling this over the past two years as they are confused about what we actually do. We have done the homework of defining exactly what each product entails and exactly what each add on entails. Now we just need to rename them something that implies what they are. This is what I need help with.
Some competitors have used words like Safety-D, Watch Dog, Guardian, etc. I would like something that shows the multi-tiered aspect of this (basic is cheapest, fully-managed gives them everything and is most expensive).
I was thinking Silver, Gold, Platinum and then the add-ons maybe Plus. So Silver Plus, etc.
I would like some other ideas as these don't seem all that creative. Does anyone have any ideas of what I could call these 3 products and 2 add ons?