Taglines/Names - name for a husband and wife real estate team? from Anonymous: MarketingProfs Question 31124

Topic: Taglines/Names

Name For A Husband And Wife Real Estate Team?

Posted by Anonymous on 11/10/2009 at 2:28 PM ET 125 Points

Our names are Sarah and Allen Brown. We are looking for a quality, marketable name for our internet domain name. What do you recommend?

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Posted by Jay Hamilton-Roth on 11/10/2009 at 2:46 PM Accepted

The following domains are all available:
* SABrownRealEstate.com
* BrownAndBrownRealty.com
* 2BrownsRealty.com

See something you like?
Posted on 11/10/2009 at 3:19 PM Author

Thank you for your quick response. Great names. . .I was hoping for a name that doesn't necessarily use our name. . . .it seems so generic.. .although Brown2Brown might be something to think about.
Posted on 11/10/2009 at 3:51 PM Moderator

What is it you're trying to communicate with the name? How are you going to decide which name to pick? What are the criteria?

Suppose we come up with a dozen good names. How will you decide which to use? If you can tell us that, there's a good chance we can deliver for you. If you don't, we're just spinning wheels in hopes that something "grabs you." Not exactly the best approach for addressing an important marketing decision.
Posted on 11/11/2009 at 3:26 AM Member

I would suggest "Salbrown Reality" or "Sallen Reality" or change the word "reality" with "real estate".
Posted on 11/11/2009 at 10:07 AM Member

Hi,
What do you think about those brands created with the iphone apps TheBrandGenerator ( https://www.thebrandgenerator.com ) ?
REALIS
REALITAS
ESTATUM
ESTACY
ESTATOR
LINSTAT
Posted by Levon on 11/11/2009 at 11:04 AM Member

How about actually coming up with a name that speaks to the depth of what customers want - their houses sold for big dollars in the quickest amount of time.