Taglines/Names - Market Intelligence agency from Anonymous: MarketingProfs Question 31129

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Topic: Taglines/Names

Market Intelligence Agency

Posted by Anonymous on 11/10/2009 at 5:26 PM ET 250 Points

I am going to start a small, quality based, Market Research Agency... (Market Intelligence/Market Insigths)

Any good name ideas??

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Posted on 11/10/2009 at 6:02 PM Author

Thank you Phil... I was thinking of names such as:
!) Consumer Pathways
2) Master
3) Market Dynamics
4) Key Insights
5) True Routes

Your comment helps me.. Thanks
Posted by Chris Blackman on 11/10/2009 at 9:45 PM Accepted

Rod, what marketplace is this in, geographically speaking?
Posted on 11/10/2009 at 10:10 PM Author

Hi.. marketplace is Mexico. I have 20 yrs. experience in Market REearch in global FMCG companies.
Posted by Jay Hamilton-Roth on 11/11/2009 at 8:34 AM Accepted

Of the names you were considering, I prefer Consumer Pathways. While it doesn't say "Market Research" it tells the benefit clearly. Master doesn't say anything. Market Dynamics could work, but it also can get confused with the stock market or the grocery market. Key Insights and True Routes are a bit vague (insights on what?).
Posted on 11/11/2009 at 9:32 AM Author

Thank you so much Jay !! You are right.. This is my problem.. I have about 20 names I have looked for (synonyms, acronyms, etc)..

Now I have to look for a differentiation.. I have to offer an added value.. If you have any idea, please share it. I appreciate your answer..
Posted by Levon on 11/11/2009 at 11:02 AM Accepted

I would include market intelligence in the name for SEO purposes.
Posted on 11/11/2009 at 12:11 PM Author

Thank you! It´s a good tip.
Posted by mgoodman on 11/11/2009 at 2:53 PM Accepted

I prefer "Consumer Pathways" for the same reason Jay does. It's closest to telling people what you really do. The other options on your list are too vague.

The only problem with "Consumer Pathways" is that it pretty much precludes any B2B research. If that's your intent, then I'd go with "Consumer Pathways." Otherwise you can go with a name that is more in the "Marketplace Insights" direction, and have a tagline that specifies "Actionable B2B and B2C customer research."
Posted on 11/11/2009 at 3:15 PM Author

Thanks! I´m more in the idea os any B2B research, so I´m sarting to like "Consumer Pathways".!

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