Question

Topic: Taglines/Names

Diner/coffee Shop Tagline Quest

Posted by Anonymous on 11/13/2009 at 3:06 PM ET 250 Points
Hi,

I have been toying around with ideas of changing the tagline for my diner business (we serve breakfast and lunch from around the world with many homemade specialties. We are characterized for always been busy and friendly fast service. Also, our menu is traditional american fare...greasy spoon, with a lot of personal international specialties).

I would love to hear any other ideas out there that can help me find a catchy tagline for a coffee shop business.

Thanks a million.

Ada
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RESPONSES

  • Posted by SteveByrneMarketing on 11/13/2009 at 3:51 PM Accepted
    maybe ...

    An International Lunch and Breakfast Destination


    Steve
  • Posted on 11/13/2009 at 4:37 PM Moderator
    Ada,

    Who are your customers? Where are they? Why do they come to your diner? Is the "international" thing because YOU like international variety, or is it because you have customers from many different parts of the world?

    What is the name of the diner, and what's the current tagline? Can you use the name of your region (e.g., Hudson Valley's Taste of the World, etc.)

    Can you help us understand WHY you want to change the tagline? What do you think it will do for your business? Or are you just getting tired of the old tagline and looking for a change?

    Help us understand the goal -- and your current situation -- and we'll come up with some good candidates for your new tagline.
  • Posted on 11/13/2009 at 4:53 PM Author
    Michael,

    Thank you for your response!

    My diner is called Martin's Coffee Shop and the current tagline is The Healthy Way To Start The Day.

    However, I am trying to change the tagline to something that markets both the breakfast and lunch clientele. The business is located in Brookline Village and caters to a variety of ages (mostly college students, the weekend brunch families, older people, or working people during the week).

    The international flare is not a big focus in our menu, but a lot of our menu items are named after different countries. I would describe the menu more of traditional American fare or the greasy spoon diner. We just wanted to add more to our menu so that our patrons had more choices available to them.

    Thanks again,

    Ada
  • Posted by Jay Hamilton-Roth on 11/14/2009 at 11:38 AM Accepted
    Cozy Breakfasts & Lunches Served Since 1920
    Specializing in Comfort Food
  • Posted on 11/14/2009 at 4:41 PM Accepted
    Brookline's favorite comfort food since 1920.
    Brookline's favorite neighborhood coffee shop since 1920.
    Brookline's favorite little hole in the wall since 1920.
    Make your day the Martin way.
    A Brookline tradition since 1920.
    Savor the possibilities.
    Morning, noon, or night, a Martin's meal tastes just right.
    For the best combination of food and service since 1920.
    For truly local flavor.
    Simply delicious since 1920.
    Fast, friendly, and filling since 1920.
    Taking care of Brookline since 1920.
    We know what you want, and you know we'll serve it just right.
    Since 1920, the best little diner in Boston.
    We have what you want.
  • Posted on 11/15/2009 at 8:59 AM Author
    Thank you for all the responses! They were very helpful.

    Regards,

    Ada
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