Question

Topic: Taglines/Names

Title For Our Weekly Email Update

Posted by Anonymous on 11/13/2009 at 3:17 PM ET 250 Points
I am trying to come up with a name for our weekly email of updates within the construction industry. We are a non-profit association that represents the trade contractors (roofers, plumbers, tile contractors, concrete, landscpaers, electricians, etc.).

We have always called it a Trade Memo, but are wanting to invent a new name! Suggestions?
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RESPONSES

  • Posted on 11/13/2009 at 4:30 PM Accepted
    Can you pick up on the name of the organization?

    More important: What's wrong with Trade Memo? Why do you want to "invent a new name?" If members are already used to "Trade Memo" then it would seem like you would want to hang on to that. You've built equity in it. Why abandon that equity?

    Is this a case of creativity for its own sake? Is the name wearing thin in your office, but not necessarily in the minds of your membership?

    I think it would help if we knew WHY you want to change and what criteria you've set for a good new name. Otherwise we're just shooting in the dark.
  • Posted on 11/16/2009 at 4:36 AM Accepted
    Hi,
    Here is some names generated with The Brand Generator, the tool to help for brand creation with iPhone.
    (https://www.thebrandgenerator.com)
    TRADIA MEMO
    ONTRAD MEMO
    TRADIEST MEMO
    @TRAD MEMO
    TRADECO MEMO
    etc...
    Try others with the brand generator, and if you don't have an Iphone, buy one (or ask a friend !) ;-)
    Also, you can check this blog for more inspiration:
    https://thebrandgenerator.blogspot.com
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