Question

Topic: Taglines/Names

Joint Spa/fitness Center Name For Ski Resort.

Posted by estarr on 250 Points
I work at a 4-season resort in Vermont that offers skiing (alpine and cross-country), snowboarding and golfing, among other activities. We are currently building a new hotel, and one of the amenities is a joint fitness center and spa. We are having a hard time coming up with a name that works well with our brand - genuine, unmanufactured, authentic. It's a skier and rider's spa - not a get-pampered spa. It will be a place to relax/unwind from the day and get ready for the next. We're located in the Green Mountains. The spa is at the base of the resort. We've tried polling our Facebook fans and Twitter followers as well as employees and no one has come up with a name that captures the essence of what we're trying to accomplish.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by estarr on Author
    Thanks for the response. We're looking for something less literal, possibly with a nod to the mountains or Vermont. Trees/nature struck a chord, but nothing jumped out at us.
  • Posted by NovaHammer on Member
    Reboot

    Telemark

    DropZone

    TipsUP

    A few thoughts from an old skinny skier.
  • Posted on Member
    I'd like to give you some meaningful help with this. I'm a professional branding and naming consultant with specific luxury spa experience. Based on what you've shared, here are a few more evocative directions to consider:

    Mint
    Renuance
    Snowspring
    Warmth
    Inspirience
    Rendezvous
    Sanctuary
    Rockhaven
    Verts Monts

    Feel free to contact me if you'd like to share your brand strategy in more detail. I'm easy to find on the web.

    Best,

    Brent
  • Posted by Jay Hamilton-Roth on Member
    Relax/Unwind Hut
    Recharge Station (or Recharge Spa)
    Retired/Inspired
    Tomorrow's Edge
  • Posted by estarr on Author
    Thanks again to everyone for the contributions. Brent, I like your thoughts, especially the en francais flair (considering that nearly 50% of our day business is Canadian, it works well). Any other thoughts in that direction, anyone?
  • Posted on Accepted
    Here's a start in that direction:

    Sanctuaire
    Tranquille
    Délasse
    Nuance
    Séduisant
    Allechant
    Guérison
    Montagnard
    Bonhomme de Neige
    Vallée
    Rajeune

Post a Comment