Question

Topic: Taglines/Names

Company Name Events/wedding Planning

Posted by Anonymous on 11/17/2009 at 10:00 AM ET 250 Points
I would like to ask for some help with a name for an events/wedding planning company. The twist is it needs to work both in English and Spanish.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/17/2009 at 5:52 PM Accepted
    Why does it need to be in both languages? How fluent do you expect your customers to be in both? Are you looking for a Spanish flair or are you appealing to a mixed ethnic audience? What demographic are you targeting (age, income, location, etc.)? What types of names are likely to appeal to your clientele (and why)?
  • Posted on 11/18/2009 at 7:28 AM Author
    Hi Jay, Many thanks for the swift response.
    I am based in Southern Spain, having lived here for 10 years and plan to offer services for both the local Spanish market and ex pat community, however my main target market would be UK / Irish clients looking to marry in Spain and looking for a one stop shop to organise everything for that special day.
    I would like to be able to cover other special occasions such as christenings, parties and so on and have also organised quite a few large corporate events locally in recent years.
    At present I like the name Eden Unlimited, which would allow me to use Eden Events Unlimited or Eden Weddings Unlimited, Eden Spanish Weddings.
    Any advice would be most gratefully received.
  • Posted on 11/28/2009 at 3:18 AM Accepted
    Given that you want to appeal to a number of different audiences, each with their own needs, you probably ought to go with a "generic" name and let your tagline vary to reach each audience. I think "Eden Unlimited" would work for that purpose, and you can develop taglines that promise specific benefits in Spanish or English, depending on the specific audience and the positioning benefit for that audience.

    A person in the UK who wants a wedding event in Spain will get the message they need (in English), while a local organization that wants a sales meeting or celebration nearby will get the message they need (in Spanish).
  • Posted on 11/28/2009 at 6:27 AM Author
    Many thanks for your very helpful comments and advice, its much appreciated.
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