Question

Topic: Taglines/Names

Internal Newsletter Name

Posted by Anonymous on 11/17/2009 at 12:21 PM ET 250 Points
I am re-branding a quarterly internal newsletter. The company has recently gone through an acquisition and we'd like to shine light that although our internal reach has previously been international, we want to show that we're truly global. we are a manufacturer of medical equipment and the previous name was Chemistry Times.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/17/2009 at 5:27 PM Accepted
    A twist on Phil's fine idea would be: Chemistry Global Times or Global Chemistry Times. Both extend the existing name and position it as you'd like.
  • Posted by NovaHammer on 11/19/2009 at 9:03 AM Accepted
    If you truly want to 're-brand'; as you said in your 1st line, then a true change would in order. Being Internal also suggests all are aware of (have it delivered) the Newsletter already whether they read it or not...is a different matter. They should also be aware of The Aquisition and your medical business reach or they should not be part of your Org...

    Say it simply..

    Our Times; they are a changin'

    ...this begs questions from each reader to carry on reading to see 'what' changes are happening, when, why, how does it impact on me etc.

    This would also open up an opportunity for an editorial redirection of ReBranding content or logistical changes.

    A different view to ponder.







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