Know-How Exchange : Taglines/Names

Hi Phil

Really appreciate your response.

you are right - the tag line is just those four words. But business coaching isn't in the business name. The name is Ossian whcih is unhelpful although usefully unusual and not hackneyed.

For my biz cards/stationery I think I shoud have
Ossian
Fresh insight. Lasting impact.

But then what - how do they know its a coaching business ?!!

Ossian
Fresh insight. Lasting impact.
Business coaching for professionals. ????


Naomi Thomas
Business Coach

any thougths???

thank you!

"Fresh Insights" isn't a primary concern of your audience. It's easy to get fresh insights - just ask someone else. Presumably, you're providing wise counsel based on your business experience, knowing what works (and doesn't). Ditto "Lasting Impact".

The second part of your suggested tagline ("Experience and Integrity in business coaching") is a little redundant. If you're offering business coaching, then experience and integrity are a given.

If you're targeting corporate business (as Randall thinks), then adding Corporate to your tagline makes great sense. Otherwise, leave it as business. And "coach" make be a plus or minus, depending on your local business culture.

A suggestion: "Business Coaching For Short And Long-Term Results" (people are likely to hire you for short-term problems, but if you can produce long-term benefits, you've helped them much more). And "results" in my suggestion is a a bit vague - if you can narrow your target market down more, you can no doubt pick a better phrase.

All

Thank you so much for all the comments.
Lots to agree with from your posting Randall.
- Coaching saturated with people with no formal training and who don't understand its a profession and skill.
- Coaching isn't a great word. Mentoring i like. However, in my business and sector mentoring is different (broadly (i)it can be seen as a highly specialist tech skills transfer from someone in that role but more senior or (ii) one of the fated progs for graduates where people are paired up with mentors - lots of firms have these schemes!)) and I think for the HR specialists I am selling into, they will see it differently.

Also, at present name of the business is Ossian.. so I have to work around that. But you are right - its about the leaders/principals - although soemtimes you coach the team. The reason I was using insight/impact is that it works at orgasniational level and individual.

Jay - I kind of agree with your points - and I am really strugging to get to something different. When I asked my old CEO what he wanted in a coach - it was quality in the experience/skills, abilty to deliver and sustainability (not dependency) in the outcomes. I agree these perhaps ought to be givens but aren't.
the target market is partners and senior mgt teams in prof services, predominantly lawyers.

The way I operate with people is about listening, raising their awareness of whats going on, playing back their behaviour, their choices and giving them space to reflect, learn, make new choices, know whats limiting them and move beyond... Sometimes transform themsleves and other times simply improve their business performance - taking it up a notch. The insight is critical - but only if empowering or meaningful....


Ossian
Fresh insight. Lasting impact.
Enhancing leadership through business coaching.

Hmmmm??? thougths?

Thanks all again - its has really helped me to think it through and I appreciate your time and thought

wow how interesting. You may know that Ossian is a warrior and also a poet in Celtic mythology.

I circled round warriors and poets quite a bit at the outset. Like power & poetry very much. woud be a brave move to put it into the tagline in such a conservative mkt place - but then ...distinguish or fade away..!

Again thank you all so much.

Naomi