Question

Topic: Taglines/Names

Need A Brand Name For Cosmetic Product

Posted by Anonymous on 11/20/2009 at 7:15 AM ET 250 Points
hi, i have developed a cosmetic line for beauty saloon. Now i need a branding for it, perfectly in france if possible. The selling point of my product is :
- treatment to the skin fundemental
- kind of clean, nature, develop from flower
- purity
- basic
That is the idea of i have in mind, hope anyone can help me to do some assistance. I need one wording, i found the word "purete" and "Reveiller" are quite suitable but have been used!!

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RESPONSES

  • Posted on 11/20/2009 at 11:01 AM Accepted
    Who is the primary target audience for your product line? That will be more important than what you are selling.

    Once you have identified the primary target audience, you'll need to find out how they view your category, how they make decisions about what to purchase and use, where they prefer to buy, attitudes toward current brands, unmet needs, etc.

    When you have this information, we can definitely help you with the branding issues. Without the information, we're just shooting in the dark and have a slim chance (if any) of hitting the mark for you.
  • Posted on 11/21/2009 at 8:13 PM Author
    thank for your advice. I am bring in a Japanese beauty saloon line. They are focusing at age 25 to 45. Their product is base on a new research development which taking from some kind of flower. Also they have done a lot of development in "water". All water being using during the treatment has been "modified" in some kind of water treatment device. That will clean the skin much better then the traditional way.

    They offer different type of course for the customer depending on the customer requirement and budget.

    Anyway i need a brand for registration and submit to the japanese manufacturer for now.

    Hope that is enough for your brand recommendation
  • Posted on 11/23/2009 at 8:12 AM Accepted
    Hi,
    So you want to mix Japanese high tech with France feeling (beauty...) ?
    Here is some names from TheBrandGenerator (an apps for iphone) from "JAPAN" keyword, with "France" expression.
    JAPANERM (pure perfect for the derm)
    JAPANEANCE (it's relax !)
    JAPANIVE
    JAPANAC
    DUJAPA
    ...and 500 more inside TheBrandGenerator for iPhone (see my profile for more details)

    For pure french words, use a dictionary, but most of comon words (intersting) are registered, mainly in "beauty" category
  • Posted on 11/23/2009 at 8:01 PM Author
    Thank for your information. I really want a pure French word rather than having JAP in it as it will be the brand. Hope will get more recommendation!!
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