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Us Vs. Them On The Khe
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"A hell of an argument going on between copywriters and website strategists at the Marketing Profs site! https://tinyurl.com/y89oowa" (posted by Peter Hobday)
Which was in response to some of the comments left on this KHW posted question: https://www.marketingprofs.com/ea/qst_question.asp?qstID=31211
The person asking the question cleary understood their market, but just needed a bit of help with some copy.
Reading through the comments it was apparent that the "Us vs. Them" mentality was alive and kicking yet again...
Just because someone asks a question DOESN'T mean then don't understand marketing or what they are doing. Sometimes it COULD mean that they are stuck in a rut and needs a little help in the right direction.
Knowing this forum I was NOT shocked to see some of the below comments left:
"you are dismissing the suggestion of RapollaGroup too quickly, and/or you don't really understand it."
"I disagree with your mandate that "savings and price have to be the primary focus."
"I get the sense that you don't appreciate the sincerity behind the earlier comments ."
"You've already told several people, all of whom have DECADES of experience that they don't understand your model."
"So that means it's your job to climb down off your high horse for a moment and EXPLAIN it to them. To all of us."
"Most of us here are professional marketers who don't like abetting clients who are pursuing a losing strategy. It paints US with the same brush of amateurish marketing that we try so hard to counter."
"But please understand that we're not eager to help implement what we see as a flawed strategy"
"Instead of challenging our expertise and confidence, why don't you share the facts..."
Are Peter and I the only people who see these comments as 'rude' (my word) and 'heavy put-downs' (Peter Hobday's description on Twitter)??
I was thankful to see that finally someone like Peter stepped in to leave professional and thoughtful comment that actually provided the help the person was looking for.
No wonder we don't have marketers coming here and asking for help other than "I need a tagline." Why should they when they are berated...who would sign up to be treated like that?!
I'd like you all to think this for a moment:
If this forum were to be removed tomorrow and all those points you've collected went with it... Where would you go to start over?
Because I can tell you these types of comments would NOT fly in other marketing communities like LinkedIn, Twitter, Facebook, Ning or blogs.
One more thing to consider... How does this affect MarketingProfs brand when people read on Twitter that the KHE has this type of atmosphere?
Looking forward to hearing your thoughts.
Beth Harte
Community Manager, MarketingProfs
@bethharte