Know-How Exchange : Taglines/Names

Dear nwenell ,

I agree with Phil '"Creative" is such a vague word.'

Indeed.

So is "catchy".

But "catchy" goes one step farther. It's not a selling strategy. Nor is edgy, hip, trendy, cool, with it, retro or any other variation there of.

Avoid these terms at all costs. Concentrate on results.

A catchy phrase would be something along the following lines:

"Hey Daddy-O, We're Todally MegaAwesome!" It means nothing.

There's nothing mroe clever than a simple but powerful positioning statement that tells people what you do and who you do it for:

Crosstown Creative Solutions: Design and Marketing For Successful Small Businesses.

Or something along these lines. What YOU want isn't what's important. It's what your clients and customers are looking for that matters. This is a really simple premise but it's incredibly powerful.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

One reason you might be having trouble coming up with a tagline is that your menu of services isn't focused on a single group/demographic, single benefit, or single way you work with people. That means that your tagline will tend to be vague, and a vague tagline won't mean much to anyone. Ideally, you want it to be able to explain in a heartbeat what you offer your target market.

So, if you'd had to pick your ideal customer for your market/service, who would it be? What would you offer them? And why would they hire you instead of your competition?

Tell us more about your plans/goals, and I'm sure the creative minds here can help you further.