Know-How Exchange : Taglines/Names

Dear thauk,

Ah, that word again. Avoid "catchy". View it as the marketing equivalent of food borne illness and you'll get the general idea.

Name suggestions:

Dinner at Eight
Dinner is Served
Bon Appetit
Let's Eat

The thing here is to be memorable. Don't try to be catchy.

Catchy is not a selling strategy. Cathy is a recipe for disaster
and invisibility. Catchy, hip, retro and so on have all been done
to death. Avoid them. Please. For the love of God, avoid them.

Rather than trying to be catchy (a term that in truth, means bugger all), concentrate on positioning yourself as the natural leader in your category in your region. Then set about becoming the best and then, tell people you are the best and they will believe it.

This is all about becoming the thing you aspire to be as you become it. It's all about declaring victory before you stride out onto the field of battle, raise your colours, and charge the enemy with bayonets fixed and glinting in the sun.

Say you're the best and then back this bold, brassy statement
by being the best, by DELIVERING MORE than expected and you'll prove it—and you'll gain referrals, thereby reinforcing the notion that you're totally awesome.

So, what word will you avoid? That's right. Now, be off with you and be brilliantly fabulous.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

The Chef Is In
Chef 2 You
Your Private Chef
The Party Chef

Personal Platter
We dish your wish

Hi,
GOURMISH (gourmet + dish)
GOURMEST (the best gourmet)
GOURMIN (the gourmet "in") or GOURMINE, more french
GOURMACY , (the gourmet knowledge)...
from thebrandgenerator, an iphone apps.