Question

Topic: Taglines/Names

Company Name On General Services

Posted by Anonymous on 11/30/2009 at 1:53 PM ET 250 Points
I and few friends want to bring our businesses under one name. We are searching and looking for a company name that is suitable and available as a domain name. We will provide services in travel & tourism, accountancy, properties, trade of electronic equipments, insurance and other general consulting services. If you come across a name, an umbrella like, which would be known as a brand and also big enough to fit all the mentioned services, please let me know.
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RESPONSES

  • Posted on 11/30/2009 at 2:24 PM Accepted
    I can't think of a good reason to combine the services you mention under a single umbrella name. Can you help us understand the rationale for what you're hoping to do?

    Usually the idea is to define a very narrow target audience, identify their most important unmet need, decide how you can satisfy that need in a unique way, and then develop a positioning statement that expresses your unique positioning benefit and the reason why you can deliver it. Then we use the positioning statement to guide the naming process.

    It sounds like you've turned that approach upside-down, and now you have a range of audiences, with a whole slew of unrelated needs, a bunch of businesses that may or may not address those needs ... and you want to somehow come up with a name that fits all of them.

    Help us understand what it is you're trying to accomplish.
  • Posted on 12/1/2009 at 7:24 PM Accepted
    I don't understand it either. But if that's what you have to do then that's what you have to do. Here is the ONLY thing that would be suitable that I can think of. The rest would have to be said in the tag line.

    Consolidated


    Good luck! :-)



  • Posted by NovaHammer on 12/2/2009 at 1:04 PM Accepted
    A little more visual descriptor might suggest many branches and subsequently trees linked together in a well cared for setting.

    AboretaOnline.com is available.
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