Question

Topic: Taglines/Names

Newsletter Name For Nonprofit

Posted by Anonymous on 12/2/2009 at 10:41 AM ET 125 Points
We are renaming our newsletter and I need ideas. It is primarily alumni of the program (thought donors are just starting to recieve a version as well) and we would like to include Ally or Lead into the title.

Ideas? Seperate names for each constituency would be good, too.
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RESPONSES

  • Posted on 12/2/2009 at 2:25 PM Accepted
    Can you give us some information about (a) who the target audience is (i.e., who are we naming this newsletter FOR); and (b) what the nature of your organization might be? What kinds of services do you provide? Who are these alumni? Where do they live? What do they have in common (other than the fact that they are alumni of the same organization)?

    What do you want this newsletter to do for you? What is the purpose? What are you trying to communicate (with the newsletter and the name)?

    We can definitely help you come up with a name for your newsletter, but we need a little more direction.
  • Posted on 12/2/2009 at 5:00 PM Author
    Thanks for the request to clarify!

    The newsletter is for 1) alumni, 2) partner organizations (other nonprofits) that we work with and 3) donors. Donors is a far third at this point and I believe in the future, this will split off to another newsletter.

    We are an AmeriCorp associated program, so it is not a services based nonprofit in the traditional sense. The alumni have been through the program and had meaningful experiences through our partners, and our partners have had and many still have participants working with them. Over 95% of those recieving the newsletter are form NYC.

    The purpose is to keep our alumni and partners informed about how this year's program is going, what our alumni are doing, and how to become or stay engaged with the organization (events, etc.).

    If it helps, I was thinking along the lines fo Ally Lynks, but would need to think of a clever way to overlap the l and y for it to make sense.

    Does that clarify?
  • Posted on 12/2/2009 at 8:47 PM Moderator
    I still don't understand Ally or Lead, but it does help to know that this is an NYC-based organization. Maybe you can pick up on that and call it the "Big Apple rAlly" or the "Big Apple LEADer."
  • Posted by Jay Hamilton-Roth on 12/3/2009 at 9:21 AM Accepted
    Words To Our Allies (or "Ally"s)
    Following The Leads
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