Question

Topic: Taglines/Names

Need Catchy Name For Eyecare And Optical Store

Posted by DrJarrell on 12/2/2009 at 3:15 PM ET 2750 Points
We are looking for a catchy name for an eye care and optical store. We currently have two locations, each with geo-centric names and are looking to consolidate both under the same name.

We want something that is not too cliche (there are so many out there, like VisualEyes), but that emphasizes personal individualized eye care. The industry has thousands of independent stores, all with different names, and many of the good ones have been used (Blink, Spex, Lenscrafters, etc). We provide eye examinations, treatment of eye disease, contact lenses, and glasses. The name does not necessarily need to have an overt reference to "eyes" or "vision" as long as it is catchy and memorable.

We are looking to appeal to a broad range of clientele that are seeking a personal touch and are concerned more about the quality of the product than the price. Our local market is dominated by big-box stores and discount optical chains, but we don't intend to compete on price.

Our glasses are fashionable but not too high-end, and our doctors take a lot of time to explain their diagnosis and treatment options to the patients, and our "frame stylists" work carefully to make sure our patients look and see great. Thanks for any help you may offer.
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RESPONSES

  • Posted by Markitek on 12/2/2009 at 3:42 PM Member
    I'd go with T.J. Eckleburg's -- from The Great Gatsby.

    But since you probably uh won't, what I might do is try to combine two concepts: vision and good service. That says pampering, extra attention, perfect fit that kind of thing. So you have something like

    The Vision Spa
    Four Seasons Vision Care
    Pampered Eyes

    Things like that.
  • Posted by Peter (henna gaijin) on 12/2/2009 at 3:53 PM Member
    Assuming the current location names are known by people, I would think a name that uses the two current store names in some way would be useful. This way, current customers would more easily understand that it is the same store/management/etc.
  • Posted by Gary Bloomer on 12/2/2009 at 6:59 PM Accepted
    Dear DrJarrell,

    Let's be clear here: catchy is NOT a selling strategy. Forget all notions—ALL NOTIONS—of anything "catchy".

    You might think a hip, edgy, trendy name is where it's at daddy-o, but it's not. No one buys glasses or contact lenses based on the hip and hot name of the store.

    They buy because of choice, value, convenience, and service.

    And whether you like it or not, what YOU think is not important because sadly, you are not important. What do I mean by this?
    I mean your customers can shop elsewhere. They do not need
    you—but you need your customers. Read that again.

    This means your name must make sense and sound both relevant and significant in the minds of your customers. Disguise what you offer under a fancy name and you introduce doubt.

    When it comes to a strong call to action or any kind of powerful attraction there can be no room in your calculations for doubt. None. This means your name cannot allude to your service, it means your name must TELEGRAPH what you do.

    Gussying your name up with pretty, hip, catchy baubles WILL NOT HELP and the sooner you get this into your head the better for you AND your customers.

    Catchy names confuse people and confused people have to then THINK about their choice. That's a mistake.

    When it comes to positioning your service in the the minds of your customers and how you are the best equipped to meet people's needs you must be crystal clear in what you're offering.

    This means your name must INSTANTLY proclaim: this is what we do, this is what we will do for you.

    Nothing catchy. No flimflam. Nothing flashy.

    So, how about: "Jarrell Optical: For All Your Vision Needs"?

    Or some variation of what you do and your name.

    Resist the temptation to complicate your name.

    Keep it simple.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 12/2/2009 at 8:53 PM Member
    For Your Eyes Only
    Clarity
    Lightwave
  • Posted by BizConsult on 12/3/2009 at 12:25 AM Member
    Here's a few minutes' worth of ideas from descriptive to catchy:

    Personal Vision

    Opti-Center

    Seeing Center

    Eye Center

    Eye-Spy

    Seeing Clearly

    Opti-Eye

    Jarrell Eye Fashion & Care

    Jarrell Eye-Care & Fashion

    Jarrell Designer Eyewear

    Jarrell Eyewear/Eyecare

    Eye Design

    The Eyes Have It!

    In-Sight

    Be glad to come up with more!
    -Steve
  • Posted by tahir.ahamad on 12/3/2009 at 5:00 AM Member
    Here are few ideas which would give a visual image to your store:

    Green Eye

    Opto Vision

    Eye+ (Eye Plus)

    Vision + (Vision +)

    I Plus (I +)

    I care ( Eye Care)
  • Posted by AA/Swap on 12/3/2009 at 6:51 AM Member
    Hi,

    Have a look at the following names:

    1. "Vision Redefined"
    Logic: It is a novel idealogy of putting across to your potential client that your are redefining people's vision. But you need to back up the statement, by providing a class service.

    2. "Crystal Clear"
    Logic: The whole objective for your business is to make your potential customers have crystal clear vision. So, it fits perfectly with the business line & it's sound different.

    I hope this will help you out.

    Swap
    Dubai, UAE

  • Posted on 12/3/2009 at 9:13 AM Member
    Optico
    OpticLand
    OptiWorld
    EyeMax
    OptiMaxx
    OptiVision
  • Posted by Jay Hamilton-Roth on 12/3/2009 at 11:37 AM Member
    Eye 2 Eye
    ReVision
    The Eyes Have It
    Eye Savers
    See The Difference
  • Posted by SteveByrneMarketing on 12/3/2009 at 4:46 PM Member
    how about -

    D'Armate Fashion Optical
    D'Armate Fashionable Eyewear
    D'Armate Optical
    D'Armate EyeCare

    Salvino D'Armate is credited with inventing the first wearable eye glasses

    https://en.wikipedia.org/wiki/Salvino_D%27Armate

    hope this helps,

    Steve
  • Posted by BizConsult on 12/4/2009 at 10:11 AM Member
    I'd avoid "OpticIllusions" - it sounds and looks too much like "Occlusions" or "OpticOcclusions" -- which would not be a good thing...

    Some other ideas from functional to more creative wordplay:

    Your Vision

    Eye on You

    Fashion Sight

    Visual Fashion

    Visual Design

    DesEYEn

    Personal DesEYEn

    Future Vision

    Eye Style

    Good luck!
  • Posted on 12/4/2009 at 5:18 PM Member
    - EYECU VisionCare

    - Vision Quest

    - Central Vision

    - Fly Eyes

    - Everclear Vision

    - Elevision

    - Eye Contact

    - Aperture Vision

    - Focus Eye Works

  • Posted by rakesh_sethia80 on 12/5/2009 at 1:55 PM Member
    "Eye n You"
    "Eye's Cream"
    "Perfect Vision"
    "Vision'ary"
    "Vision Mission"
    "Opti Galaxy"
  • Posted by NovaHammer on 12/7/2009 at 12:20 PM Member
    Windows Into Your Soul

    PeakImage

    GnuView

    RefractionAction

    Optikah

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