Question

Topic: Taglines/Names

It Recruitment Tagline

Posted by Anonymous on 12/7/2009 at 6:57 AM ET 125 Points
I run a small IT recruitment agency in Hampshire which specialises in small and medium businesses within Hampshire, Surrey, Berkshire, London and the surrounding areas.

We have been in operation for about 18 months and having built a good reputation and client base we are now refining our branding and launching a new website to move our business forward in 2010. As part of this we are looking for a slogan or tag line for use in all materials (website, business cards, marketing etc).

The company name is Experience-Recruitment. The story behind the name is that I have an in-depth experience of working for recruitment agents as a contract technical project manager and also hiring project staff through agencies, whilst my business partner has experience in working for several large agencies specialising in IT - and therefore experience of how it should and should not be done!

So between us we have the experience to provide out clients a great service, with an actual understanding of the IT underpinning their business - but I can not put my finger on the slogan or tag line. I know there is something there with "Experience" - but ideally i want it to be apparent what we do from the slogan as the name doesn't provide this for us at the moment.

If you have a moment and can be so kind as to share a thought or two on this subject I would really appreciate it as at heart I am an IT project manager and therefore imagination is not my strong point!

Thanks in advance to anyone who replies.
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RESPONSES

  • Posted by Gary Bloomer on 12/9/2009 at 10:19 AM Accepted
    Dear Jamie,

    First of all, for many people your website is your main shop
    window and it will be their first impression of you.

    This means that at its visual centre there must be something
    of interest for people to see, read into, and relate to.

    A good chunk of your main narrative is currently hidden below
    the fold (so to speak) and between your log in box (which, to a
    first time visitor, means very little) you've got a HUGE hole.

    That hole?

    That's a golden space BEGGING for some kind of qualifying statement.

    But at the moment, it's just sitting there, taking up space and acting
    as a visual bridge to lap top reception girl (or whoever she is). If she's
    to remain on your site, consider having her making eye contact: likewise on your other pages. Or better still, have images of you and your partner, again, looking AT the visitor, or testimonials from happy clients.

    Just wanted to get that off my mind.

    All right.

    Your tag line:

    Experience-Recruitment: Relevant Talent, Delivered
    Experience-Recruitment: The Talent You Need, When You Need It
    Experience-Recruitment: The Talent You Need, Delivered

    This line, whatever it winds up being, must offer value to your customer. It must meet a need, it must ring a bell for them, it must connect and instill trust. The suggestions above may be heading in the right direction, but they may not be quite right.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted on 12/9/2009 at 11:06 AM Author
    Hi Gary,

    Thank you first of all for taking the time out to provide some input to my posting - it is greatly appreciated.

    The comments you had to get of your chest are bang on the money as we are aware the site needs re-working. However I am glad you raised these points on the images as I will ensure they are incorporated into the design process.

    As for the tag lines you have provided, they seem so simple, but then I guess simple is key as they need to be memorable. Some of the ones I have considered/thought of are below and I would appreciate a critic from anyone who has the time to do so.

    Taglines:

    1. Experience-Recruitment: Using our Experience to provide yours

    2. Experience-Recruitment: Better Experience. Better Business.

    3. Experience-Recruitment: The Experience you need, when you need it.

    4. Experience-Recruitment: Allow our Experience to provide you yours

    5. Experience-Recruitment: Experience IT.

    Mine have always been focused around the word Experience as it seems an obvious play on words with it being in our name, something you can feel as an emotion and something you can trust in as experience equates to knowledge.

    Thanks again Gary - if I dont here from you again have a great Christmas.

    Jamie.


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