Question

Topic: Taglines/Names

Name For Coaching Company

Posted by Anonymous on 12/9/2009 at 4:11 AM ET 25 Points
I am setting up a coaching company working with young people and can't seem to decide on an appropriate name. I want something catchy, easy to remember and fun.I would be happy to hear your suggestions.

My ideas at the moment are:
Swife - seeing with fresh eyes
House of inspiration

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RESPONSES

  • Posted by Ghost Writer on 12/9/2009 at 9:38 AM Accepted
    What kind of coaching are you doing? Academic, athletic, life?

    What is your USP (Unique Selling Proposition) - the attribute, product or service that make you different and/or better than all others in your field?

    What is your brand - the human-like attributes that you wish people to think of when your company comes to mind? Are you the most reliable, affordable, effective, experienced, etc.?

    All of these questions will help determine your name and tagline.

    For example, if you're a life coach whose USP is motivating the un-motivatable teen and your brand is that you understand teenagers better than anyone, you might go with -

    Coach Potato
    "Getting Teens Back Into Life and Up to Potential"

    So, take a look at the questions above and provide us with more info so that we can help you better ...
  • Posted on 12/10/2009 at 3:23 AM Author
    Thanks for your feedback & response

    Ghost writer,

    My focus is on life coaching and from my research I am looking to focus on 20 -25 year olds.
    My USP is that we listen, we enagage and we inspire.
    (Now that i think about it I'm not sure now if this is a USP or a tag line)
    What you said about the human like attributes is something I hadn't thought about.

    WMMA,

    I am working on the business plan. I think having a name for the company makes it feel more tangible and creating a picture of the company.
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