Know-How Exchange : Taglines/Names

Phil is so right, consdider:

"When the weather outside is frightful...make sure your ride's delightful [with whatever service you decide to promote that week or month]"

Should take you through what appears is going to be a l-o-o-n-g winter!

jag
MarketBase

Dear kimobrien46,

"Need some catchy winter campaign/theme ideas"?

No, you don't Why? Because "catchy" is NOT a selling strategy.

What you need are meaningful, significant, and relevant themes along the lines suggested by Phil. You might also want to include "how to" guides or courses on winter driving, for which you could partner with local police departments and DOTs.

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA

You could focus your message on safety (make sure that you don't get stuck in bad weather or reduce your likelihood for an accident), or pleasure (make your drive to the mountains fun), or savings (Did you know that prevention can save thousands of dollars?).

all good advice from above.

You could also use several photos showing people stranded in their cars during bad storms.

Picture a mother and her kids standing in a snow storm looking at a dead motor with the hood up. And a caption " Don't Get Caught in a Storm, Come to Kimo Auto Today" or some such copy.

hope this helps,

Steve