Question

Topic: Taglines/Names

Personal Training Tagline Needed!!!

Posted by Anonymous on 12/15/2009 at 7:03 AM ET 250 Points
hi
need a tagline or slogan to advertise my personal training business.
the company name is maverick pt - i want to convey fitness, well being, strength, results, individuality
it should be non-gender specific or biased and no more than one line if possible
if anyone can help i'd be most grateful
p.s i have another company DivaFit (aerobics, pole-dancing and burlesque classes) who's tagline is Get Fit, Have Fun, Be Fabulous....i would like this tagline on the same kind of lines....although not so gender biased!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/15/2009 at 8:58 AM Accepted
    Get Fit, Look Good, Be Strong
    Building Strength One Muscle At A Time
  • Posted on 12/17/2009 at 7:49 AM Author
    yeah thats good
    im thinking something to do with success, determination,
    or rebellion as maverick can mean rebellious!
    any further thoughts?
    p.s thanks!
  • Posted on 12/23/2009 at 9:36 AM Accepted
    Success and determination are not benefits per se. You're much better off communicating specific benefits that your clients will realize when they hire you. Looking good, being strong/fit are benefits.

    Success is vague. Everyone has a different definition of success. And determination isn't something YOU deliver. It's something your client might need to stick it out, but it's hardly a benefit.

    You might consider extending the benefit to an emotional level. How will your clients FEEL after they've hired you? Will they love themselves more? Will they feel proud of what they've accomplished? Will they perceive that significant others love them even more? Etc.
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