Question

Topic: Taglines/Names

Loyalty Card Name

Posted by Anonymous on 12/16/2009 at 11:00 AM ET 125 Points
I need help in finding loyalty card name to a partnership program between shampoo brand and female chain of clothing store. How can the proceedure or in other way to say the know how of such program can be done?
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  • Posted by Gary Bloomer on 12/16/2009 at 4:37 PM Accepted
    Dear Viviane,

    An explanation of the connection between the shampoo and
    the clothing store chain would help.

    To connect one with the other there needs to be context, both
    for the contributors here, and for potential users of the card.

    An overview of what shoppers will earn in terms of rewards
    would also be helpful. Thank you.

    Gary Bloomer
    Wilmington, DE, USA
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