Question

Topic: Taglines/Names

Change Business Name

Posted by Anonymous on 12/18/2009 at 2:52 AM ET 25 Points
Company Name:
Cakez 'N' Bakez Deli
TagLine:
The Perfect Bite, Big Taste, Small Package, I Ate It All”'
___

Hi There,

I do lotsa baking for kids & teenages.

I'm planing to change my business name as the above name is too command but i would like to remain with the same tagline.

What can u suggest? i would prefer something Unique & Different and easy to remember.

Please advice & thank you inadvance.

cheers!!

Regards,
Sharon_Kieran
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RESPONSES

  • Posted by Gary Bloomer on 12/18/2009 at 9:42 AM Accepted
    Dear Sharon,

    If you are a part of a local community you have presence: that
    is, you've already established yourself and your name is known.

    What this means is that changing your name will introduce doubt
    as to whether you're the same company your customers have come to know and love.

    In marketing, doubt is death.

    When any business changes its name in an attempt to reposition itself, it instantly loses market share, but more importantly, it also loses share of mind.

    In the mind, doubt and positiveness cannot occupy the same space—they cannot travel down the same neural pathway and arrive at the same destination.

    So, I also suggest that you RESIST the urge to change your name. I also suggest you cut your tag line because at the moment it's too long and it's all over the place.

    Were I in the market to buy cakes for my kids, as Phil suggests, the line "The Perfect Bite, Big Taste, Small Package" would mean more to me than the rest of your tag line.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by Jay Hamilton-Roth on 12/19/2009 at 9:27 AM Accepted
    Why not: "The Kids Bakery" or "The Kids & Teens Bakery"?
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