Know-How Exchange : Taglines/Names

Dear jhale,

Over the last few months I've answered so many questions on this forum connected to names that I'm taking steps to trademark the following six word phrase. "Catchy is not a selling strategy™"

What will serve you much better and far more strongly is a line that connects to people because it strikes a chord with them, something that MEANS something to them.

When you say "have created a wellness committee at our company to help promote issues and offer opportunities for wellness for our employees", you'll help us to help you by telling us who "We" are, what your company does, makes, produces, or offers, and what specific aspects of wellness you're aiming at.

The term "wellness" in and of itself is a little vague.

The term "liquid" can be applied to literally dozens of substances
and situations where it will mean vastly differing things: the surf off the Baja coast, molten metal, white hot lava, a decent bottle of Scotch, and diarrhea are all "liquid" but they're all different and to me, the only one that's at all appealing is the Scotch.

I urge you to avoid anything that could be at all construed as "clever"
(or edgy, hip, happenin' and where it's at) because there's always room for someone to not "get" what it is that's meant to be "clever", and because "clever" will probably date like cargo pants.

Tell us more about your company and the program you're offering and you'll help us help you. Give details about the aspects of wellness you're hoping to target and you instantly give your message a firmer foundation on which to build its rapport with your employees.

If your people don't buy in because they see the message as being too vague, or because they think it does not apply or connect in some way, your message and its ability to connect falls flat and your desire to communicate then goes south.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Dear jhale,

Thank you. Your response helps, so until you narrow your focus, how about:

Non Profit Name: For Your Mind, Body, and Spirit.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Now!
Before Your Wellness Runs Dry.

"The first wealth is health." -- Ralph Waldo Emerson

Mind Your Body & Spirit
Wellness To Breathe Easier