Know-How Exchange : Taglines/Names

Let's start by understanding your primary target audience. Who are the people who are most likely to patronize your store? Where do they live? What are they buying today? What benefit are you promising them to get them to change their shopping behavior? How are they going to learn about your store?

Are you appealing to people who can't afford designer merchandise but might consider buying same if it's used (and less expensive)? Or are you appealing to people who have been buying new designer apparel but can no longer afford it and might consider buying used clothing? Or is there another segment?

If we knew more about your target audience and how they'll learn about your business, what benefit you're offering them, and why this might be an attractive proposition for them, we could come up with some useful naming direction for you.

Catwalk Redux
The House Of Design
Vivandi