Question

Topic: Taglines/Names

Fashion Jewelry-international Name

Posted by Anonymous on 12/20/2009 at 4:48 PM ET 250 Points
being an owner of retail shops in poland, kuzniakoralikow.pl, i am starting my own jewelry line next year. i have problems in finding a name international good for polish and english-speaking clients. known fine-jewelry brand names here are kruk, apart. i do fashion jewelry, design, hand-made yet modern and original. i aim for intl market within 5 years.
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RESPONSES

  • Posted on 12/20/2009 at 7:54 PM Accepted
    It would be good if we can come up with a name that will appeal to your primary target audience -- that narrow segment of the market that is most likely to want what you're offering.

    Can you tell us about your primary target audience? Where do they live? What do they look for in jewelry? How are they going to learn about you? What will make you different from all the other online jewelers?

    This is not a case of "if you build it they will come." Nobody will know you're out there if you don't somehow generate awareness. And you're not likely to be able to generate broad awareness without a substantial investment in marketing. So let's start with the positioning, marketing plan and a real understanding of your most likely customers.

    We can help, but we need more information to do a good job for you.
  • Posted by michael on 12/28/2009 at 1:53 PM Accepted
    One option is to choose a word and then create the image in English. This way you stay true to your culture...which is often what people are buying. (Ex: Swiss watches)

    So, you choose a Polish word. Your tag line becomes the definition of the word.

    Michael
  • Posted by AA/Swap on 1/2/2010 at 2:36 PM Accepted
    Hi,

    I would recommend " GLITTERATI"

    Swap.
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