Question

Topic: Taglines/Names

Name For Webcast Business

Posted by Anonymous on 50 Points
Hi,
I am starting a spin off company to my online continuing medical education company. The spin off company will provide webcasting services of any type of meeting, conference or event (not limited to medical industry). I'm struggling to come up with a name for the company. The service I will be providing will be choice of live or on demand video, audio and powerpoint streaming. My current tagline of my current business is: Live. Online. Interactive.

Any suggestions are greatly appreciated. Happy holidays to all!

Kirsty
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RESPONSES

  • Posted by michael on Accepted
    Kirsty,
    Phil is right.

    Unless you feel you are losing your core business to these providers, you can pick an affiliate marketing company and put your company name on it.

    Michael
  • Posted on Author
    I'm based in Australia where there aren't so many webcast companies around yet. Webcasting is really starting to take off here. I have invested a lot on developing the technology for my online education business so was hoping to utilize my technology for general webcasting so as to maximize revenue while I'm growing my core business (which is yet to start making a profit).

    My point of difference for the webcasting arm is price, I am a very small company with low overheads so am able to keep my prices down. All the companies I've checked pricing with make it very expensive to webcast events lasting more than 90 mins. My company makes it affordable to webcast events that are days long. We also have the ability for online attendees to purchase the event, and we take a percentage of sales.
  • Posted by michael on Member
    Kirsty,
    Then I would definitely go with a different name, but also mention that the company is affiliated (if not owned) with the education company.

    WebcastRx comes to mind first.

    Michael

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