Taglines/Names - Title for general contractor? from Anonymous: MarketingProfs Question 31635

Topic: Taglines/Names

Title For General Contractor?

Posted by Anonymous on 12/22/2009 at 10:54 AM ET 50 Points

What title would you give the owner of a general contracting company?

Owner? President? Principal? Contractor?

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Posted by Inbox_Interactive on 12/22/2009 at 11:01 AM Accepted

I would say "Owner."

It lets people know that they are dealing with the top person.

To me, "President," especially at a small business, just sounds like someone is trying too hard to be an executive. Plus, if you don't have a corporation, "president" might not even be accurate.
Posted by Gary Bloomer on 12/22/2009 at 11:27 AM Accepted

Dear Jessica,

If this person sorts out the subcontractors, signs the checks, pays the taxes and brings in the work while holding everything together and being the boss, they're the owner.

They're the organ grinder, not the monkey. And when customers want to know how much, or why something's late, or what's new, they want to speak to the organ grinder.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA
Posted on 12/22/2009 at 12:35 PM Accepted

Principal
Posted by michael on 12/22/2009 at 11:01 PM Accepted

Owner. Unless you are trying to create an image of a large company I would say people appreciate knowing the owner is involved.

Michael
Posted by Jay Hamilton-Roth on 12/22/2009 at 11:30 PM Accepted

The Big Hammer (Owner).
Posted on 12/23/2009 at 1:31 PM Accepted

Owner for sure.