Question

Topic: Taglines/Names

Catchy Name 4 Marketng & Evnt Organization Company

Posted by Anonymous on 12/22/2009 at 6:08 PM ET 250 Points
i am planin to startup a marketin n event organising agency. Bein inn into the marketing stuffs cimmunication skills and presentation n numerious good contacts n marketin and media, the thng thts still yet not bein decided is the name of the company...can anyone pls suggest a catchy,descriptive name ?
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RESPONSES

  • Posted on 12/22/2009 at 7:17 PM Accepted
    Why catchy? Catchy names are not nearly as effective as names that clearly communicate the positioning benefit.

    We can help with naming, but first we need more information from you. Who is the primary target audience? Where are they? What is their most important unmet need? Why should they hire you instead of your competitors?
  • Posted by Gary Bloomer on 12/22/2009 at 10:52 PM Accepted
    Dear extravagant_22,

    Alas, "Catchy is Not a Selling Strategy"™

    What you need is relevance and significance: things that actually
    connect with your audience, whoever those people might be.

    The more detail you can offer, the more advice you'll receive.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 12/27/2009 at 8:12 AM Author
    none ov da responses came out to be helpful.....i asked for few names for da agency n that was an urgent call.....had no time to offer details...
    its worked out !
    thnx anyways
  • Posted by NatashaChernavska on 1/5/2010 at 6:00 PM Accepted
    Hi, extravagant_22

    Well, I understand the folks who are having hart times with coming up with some names because you didn't really give us any information more than "marketin n event organising agency".

    What is the market? What country? Who is your target audience? What kind of marketing are you in?

    Those are all important.

    So, it's a bit of a challenge. If you do more marketing, I would suggest sticking with your last name *** Marketing. Something like that. If you are planning to do more events - then the name could be catchier. Try to understand who your target audience is and what symbols it will respond to. That will help you.

    Good Luck

    Natasha Chernyavskaya
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