Question

Topic: Taglines/Names

Female & Teenage Girls Movie Segment:name Required

Posted by Anonymous on 12/23/2009 at 7:54 AM ET 50 Points
An English movie channel in south-east Asian region airs a movies segment targeted at females around 12:30 pm (so actual target market are housewives) and then another segment for teenage girls at 2:30 pm. What should be the brand name for each of these segments? (keeping in mind that the channel is being run in an eastern region and is showcasing western movies.) so the brand names should depict this eastern and western combination.
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  • Posted on 12/23/2009 at 1:29 PM Member
    East-West Women
    East-West Girls
    East Meets West For Women
    East Meets West For Girls
    Hollywood Goes Tropical For Women
    Hollywood Goes Tropical For Girls
    SEA Stars For Women
    SEA Stars For Girls
    Western SEA For Women
    Western SEA For Girls
  • Posted on 12/24/2009 at 4:00 AM Author
    Thanks Brent but the eastern-western fact doesn't have to be explicit. As in words the SEA, East and West aren't required, that information was just to give an idea that what would the target market demographics be. The brand names should only tell that its a segment with best selection of movies for Housewives and teenage girls respectively.
  • Posted by Jay Hamilton-Roth on 12/24/2009 at 8:53 AM Member
    Time For Ladies
    Teen Time
  • Posted on 12/24/2009 at 1:30 PM Accepted
    Thanks for the clarification -- your last sentence threw me off track a bit. Here are a few revised ideas off the top of my head:

    Feminine Mystique
    Midday Dalliance
    Midday Escape
    Midday Retreat
    Yin

    Afternoon Teentime
    Teen Paradise
    Teen Party
    Teen Screen

    Feel free to contact me if you'd like me to give this some serious thought. I have extensive entertainment experience and a Filipina partner.
  • Posted on 12/28/2009 at 3:09 AM Author
    Thanks Jay and Brent for replying :).


    Cheers!

    Aqua
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