Question

Topic: Taglines/Names

Tagline For Telecommunications Company

Posted by Anonymous on 12/28/2009 at 2:34 AM ET 250 Points
I would like feedback and suggestions on a tagline for a telecommunications company.

We are a small company and are distributors of business telecommunications products: VoIP, broadband Internet access, hosted PB X systems, wireless cellular phones and service, wireless business security systems, and satellite TV. Additionally, we provide collaborative technologies such as Microsoft Live Meeting, Exchange, Communicator, CRM, and Project Server. All services are cloud-based solutions that are hosted on our servers and maintained by our IT staff or hosted by our partners. Our hosted solutions enable small and medium sized businesses to afford the same types of telecommunications and collaborative technologies that large companies have for less seat cost and more flexibility. All of our services are turn-key and customers do their installations.

The tagline I am considering for a new logo is, “Telecommunications and Collaboration Simplified”. Even though I have seen "simplified" used a lot, I am stuck on this tagline for this instance and cannot move past it. Additional suggestions will be appreciated.
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RESPONSES

  • Posted by Frank Hurtte on 12/28/2009 at 10:47 AM Member
    I like simpliied...
    But feel like "made simple" would have greater impact.
  • Posted by michael on 12/28/2009 at 3:25 PM Member
    I like "for idiots" because that would take care of people like me.

    "in your language" says "we won't try to put something past you"


    Michael
  • Posted by Jay Hamilton-Roth on 12/28/2009 at 3:36 PM Member
    What's the name of your company?
  • Posted by Jay Hamilton-Roth on 12/28/2009 at 8:04 PM Accepted
    Given your target market, it might benefit you to mention "small business" in your tagline, such as:
    * The Small Business Telecommunications Experts
    * The Power To Connect Small Businesses
  • Posted by incitrio on 12/29/2009 at 3:23 PM Accepted
    The challenge with telecommunication and collaboration is that they are so overused they could mean anything to anyone, depending on context. Simplicity is good, but tying that in may devalue the power of what you provide.

    Think more about what it is that you simplify for your end user and the impact it has on their organization.

    * Simplifying the Business of Communication
    * The Smart Business Engine
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