Question

Topic: Taglines/Names

New Tagline For On-line Children's Boutique

Posted by Anonymous on 12/29/2009 at 3:31 PM ET 250 Points
Hi, I have an online children's boutique and am looking for a new tag line. We sell boys and girls from infants to about size 6 in clothing, but we also sell gifts and accessories. I do not want the tag line to focus only on clothing but our boutique as a whole. Our old tag line line was "a chic boutique for children" but chick is kind of girlie and now we are selling also boy items. I appreciate any and all help!! Thank You.
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RESPONSES

  • Posted on 12/29/2009 at 8:36 PM Accepted
    First, you may be confused about the target audience for your products. It's probably not girls or boys, but mothers and/or grandmothers.

    Second, "boutique" is as "girlie" as "chic." Men don't usually shop at boutiques.

    Maybe the solution is not to change the tagline, but to make sure your website features a broad range of items right on the homepage -- so that it's immediately obvious that you sell more than girls' clothing.

    Also, it would be helpful to know (a) the name of the website/business, and (b) how people find your site. It may be that you will want different landing pages for people who click-through on "boys' clothing" and "girl's clothing." How do people get to your site now?
  • Posted by isha.s.thapar on 12/31/2009 at 5:21 AM Accepted
    mom, pa and me
  • Posted by Jay Hamilton-Roth on 1/5/2010 at 10:42 AM Accepted
    How about simply changing "chic" to "hip", as in: "a hip boutique for children"?
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