Question

Topic: Taglines/Names

Tagline To Educate A Market

Posted by Anonymous on 12/31/2009 at 3:15 PM ET 250 Points
I would like to come up with a tagline for my vacation rental to capture individuals not familiar with or looking at vacation rentals for their stay in Seattle. I would be targeting the local community for their referrals of friends and family. Thoughts on a tagline? Other ideas to inform this market?

Value prop: Same price point same as hotels/Amenities: space, full kitchen/proximity to the University and hospitals/privacy
Current guests: visiting families in the area or at the university/ business at the university or hospitals (as patients) / tourists
I look to promote this at the university and community bulletin boards, signage at the house
Current name: University View House
Current tagline: Short term accommodations with the comforts of home
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RESPONSES

  • Posted by NovaHammer on 1/1/2010 at 12:13 AM Member
    Seattle, SeeViews, SeeSavings.

  • Posted by Jay Hamilton-Roth on 1/1/2010 at 11:31 AM Member
    The Better-Than-Hotel Choice
    Cozy Short-Term Rentals
  • Posted on 1/1/2010 at 12:50 PM Author
    That is directionally where i was going.

    other idea I had was:

    When you deserve more than a hotel
  • Posted by Gary Bloomer on 1/1/2010 at 7:45 PM Accepted
    Dear Michael Miksis,

    Here's an idea: stop selling house rentals.

    There's the example of Nigel Worrall, of Florida Leisure Vacation Homes, who's in the same business in Florida.

    Except Nigel doesn't focus on the houses he rents, In fact, he focuses
    on anything BUT the house rental. Leisure attractions, shopping, golf courses, restaurants, and so on and so forth.

    The house and its rental is therefore the icing, not the cake.

    www.prlog.org/10232014-orlando-vacation-home-expert-nigel-worrall-featured-...

    Here's his main site: www.floridaleisure.com

    Might this be an idea to pursue?

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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