Question

Topic: Taglines/Names

New Baby Company Needs Snappy Tagline

Posted by Anonymous on 1/1/2010 at 8:57 AM ET 250 Points
I'm launching a company soon which will specialise in products to help keep babies calm and content, making their parent's lives easier. The company will be called "Calmer Baby" (or "The Calmer Baby Company"), and I need to come up with a good tagline to accompany the name.

Am new to this (and cant think due to being bloated with mince pies right now) , so would GREATLY appreciate some creative input ... thanks :)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/1/2010 at 11:22 AM Accepted
    Can you share what products/services you'll be offering to calm the baby? Toys? Music? Herbs?

    Why not simply use the phrase "Making Parents Lives Easier" (which is part of your question)?
  • Posted on 1/1/2010 at 12:02 PM Author
    principle launch product will be audio based for familiarity of family voices, stories, and songs. Will also do other products used to pacify and calm babies, and develop other audio and video applications ..
  • Posted on 1/1/2010 at 6:18 PM Accepted
    For a sale with this much emotional implication, I think you might want to look for the end-end benefit and make that the focus of your tagline. Parents may want a calmer baby, but they also want to be seen as great parents, give their babies a perfect environment for emotional, physical and intellectual development, bond with their children, etc.

    If you can extend the "calm" benefit into an emotional end-end benefit, you have the potential to really make an impact on your target audience.
  • Posted by jessie_paul on 1/2/2010 at 10:47 PM Accepted
    Calm baby seems kinda passive...Happy Baby is what people really want (and calm is the way to get there!)

    Going with the success of Baby Einstein, you could look at options like Baby Buddha which convey calm but in an "evolved" way.
  • Posted by NovaHammer on 1/3/2010 at 11:08 PM Accepted
    ChildHood-Far From The Madding Crowd.

    Bear Hugs Guaranteed.

    We Make Parenting-Child's Play.
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