Question

Topic: Taglines/Names

Help Me Brand My Company With A Good Punch Line

Posted by Anonymous on 1/2/2010 at 7:28 AM ET 25 Points
My company's name is DANIEL INCORPORATION. The business profile of the company is as follows

Providing HRD solutions and consultancy
Recruitment and Training
Web designing
Providing IT solutions
Marketing and distribution
NGO services for the street children and marginalized

We are a team of professionals in the above mentioned fields each having expertise in thier own fields come together to form DANIEL CORPORATION where I will be playing the all important role of networking with all of them and providing them with clients for their services. My target audience will be customers needing the above mentioned respected services.

I would appreciate a good punc line suitable to the customers which will address to their need and benefit from our professional service. I am open to even a combination of hindi english or only hindi or only english and open for suggestions.pls guide and help
thank you
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 1/2/2010 at 7:57 AM Accepted
    The human touch
  • Posted by Jay Hamilton-Roth on 1/2/2010 at 9:40 AM Accepted
    Will these services be provided to the same target audience? If not, you're going to have a hard time creating a tagline that simply describes a key benefit. If it is the same audience, please describe in detail who you're targeting (location, demographics, etc.)?
  • Posted by Gary Bloomer on 1/2/2010 at 12:35 PM Accepted
    Dear Danny,

    Regardless of how good a tag line is (it might be best to leave the punch lines to the stand-up comedy sect), a tag line alone will not and CANNOT brand a business.

    All businesses, products, goods, services, and professions are branded when something they deliver, when something they offer or promise connects with a deeply felt need on the part of the client, customer, or consumer.

    At the moment, your business model and the services you offer appears to be all over the shop. This means that in order to brand yourself, you need to focus on one thing. A single tag line alone won't help you.

    What are your core strengths? Which area are you most dominant or best known in or for? Pick one are and use the benefits you convey from that area as your branding springboard.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted by Chris Blackman on 1/3/2010 at 6:57 PM Accepted
    One good "punchline" might be "Totally Unfocussed" or "Knocking myself out trying to fit everything into one entity"!

    Which country is this company operating in?

    You have several business concepts here that don't work together at all. You should consider splitting up the businesses into separate pieces as follows:

    1. HR Services and Organisational Development

    Recruitment, HRD Consultancy, Training

    2. Marketing and Distribution

    ...whatever you mean by that.

    3. IT Services

    IT Management, Solutions, Web Design (some crossover between the marketing business and the web design function of the IT business, perhaps?

    4. Community Service Organisation

    NGO offering services to homeless and other marginalised people


    In some circumstances the HR and IT businesses might have crossover, e.g. if you are offering "body shop" contractors to fulfil short term IT service contracts.

    Other than that there is so little connection between the businesses you might be best advised to focus on the one that has the best chance of success and leave all the others until you have $1Bn per annum revenues in your first business.

    Cheers

    ChrisB
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)