Know-How Exchange : Taglines/Names

Dear Nicola,

You may well be looking for a name that describes what a picture captures or portrays.

But that's not necessarily what your clients are looking for.

Think about this for a moment: if your clients are looking for sports, portraits, landscape, and wildlife photography—are they necessarily looking for poetic descriptions of how the sun majestically paints the mountain tops with astral splendor as it sinks behind the greying horizon in a swirl of brilliant umber fire?

Probably not.

So, just tell people who you are and what you do and make sure that specific audiences receive specific details about what you can do for them, as follows:

Nicola Ferreira: Sports Photography

Nicola Ferreira: Portrait Photography

Nicola Ferreira: Landscape Photography

Nicola Ferreira: Wildlife Photography

and so on. Might this mean having multiple business cards and web pages? Yup. But the expense and hassle of doing this will pay off and allow you to define which market or markets you spend most of your time serving, thereby giving you vital feedback on where to invest future marketing money and time.

This way, there is NO confusion about what you do and your name remains yours, it's not buried under some other business title.

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA
Follow me on www.twitter.com @Gary Bloomer

If you'll have a studio and/or use portable lighting, then the name isn't good, since it connotes you'll use "natural lighting". It also doesn't reinforce the type of images you're looking to take.

Hi, Nicola

Your name is so beautiful, that I would personalize your business through your name. Ferreira Photography, it sounds amazing.

Natasha Chernyavskaya