Know-How Exchange : Taglines/Names

I'm looking for a name for my photography business, I'll be starting soon.
I will be doing many different types of digital photography like sports, portraits, landscape and wildlife photography.
I am looking for a name that describes what a picture captures and/or portrays. If anyone can help...

Thanks, Earth

Dear Earth, OR, as was the case earlier with an almost IDENTICAL question (now deleted): Dear Nicola,

Whoever you are, and however often the question is rephrased, here's the SAME answer I gave earlier:

You may well be looking for a name that describes what a picture captures or portrays. But that's not necessarily what your clients are looking for.

Think about this for a moment: if your clients are looking for sports, portraits, landscape, and wildlife photography—are they necessarily looking for poetic descriptions of how the sun majestically paints the mountain tops with astral splendor as it sinks behind the greying horizon in a swirl of brilliant umber fire?

Probably not.

So, just tell people who you are and what you do and make sure that specific audiences receive specific details about what you can do for them, as follows:

Name: Sports Photography

Name: Portrait Photography

Name: Landscape Photography

Name: Wildlife Photography

and so on. Might this mean having multiple business cards and web pages? Yup. But the expense and hassle of doing this will pay off and allow you to define which market or markets you spend most of your time serving, thereby giving you vital feedback on where to invest future marketing money and time.

This way, there is NO confusion about what you do and your name remains yours, it's not buried under some other business title.

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA

Given the range of photography you're looking to do, keep it simple:

John Smith (or whatever your name is)
Professional Digital Photographer

Don't focus on the words - show your images in your marketing. That's what will captivate your potential clients.