Question

Topic: Taglines/Names

Catchy Name For Prom Dress Sale

Posted by Anonymous on 1/4/2010 at 9:28 AM ET 25 Points
Our non-profit group is hosting a consignment sale for prom/pagent dresses and accessories as a fund raiser for a school trip. Time is short as we want to beat the new dress prom sales, and we need a catchy name for the sale to incorporate into our ad campaign. We are in the deep south, our school mascot is a Rebel. Suggestions?
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RESPONSES

  • Posted by Gary Bloomer on 1/4/2010 at 9:53 AM Member
    Dear smouk,

    Catchy is Not a Selling Strategy™.

    No one looking for prom dresses is looking for cathy: they're looking for prom dresses.

    Simply tell people what you have, where they can get it, and
    what you want them to do in order to get it.

    That's it.

    A catchy, glitzy, or otherwise fro-frou name will NOT help you
    sell prom dresses (or anything else come to think of it) any
    faster than a simple, powerful offer.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 1/4/2010 at 11:43 AM Member
    The Early Prom Dress Sale
    Prom Dresses For Rebels
  • Posted on 1/4/2010 at 3:16 PM Member
    The Rebellious Prom Dress Sale
    The Be A Little Rebellious Prom Dress Sale
  • Posted on 1/4/2010 at 3:17 PM Accepted
    The Great Prom Dress Rebellion
  • Posted on 1/5/2010 at 9:31 AM Member
    Thanks -- I think it's right on too. If you have a chance, send me your final ad -- I'm easy to find on the web. Don't forget to award points!
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