Know-How Exchange : Taglines/Names

Thanks for your response. I have thought about your questions, and here is my plan so far, although it is still developing. My target audience is the regular reader of blogs like Apartment Therapy, Design Sponge, Remodelista, Swiss Miss, Absolutely Beautiful Things. They read magazines like Elle Decoration UK, Living, Etc., Vogue Living, and they used to read Domino when it still existed. My audience is primarily urban, many in New York City and Brooklyn, 30-55 year-olds, many young couples with small children, and many in their first home. They will buy most items for their home of their own accord, and will buy a mix of new, modern furniture mixed with choice, mainly Danish-modern pieces (like an iconic Eames rocker or a thrifted or ebayed walnut credenza). They like DIY and home improvement television shows. I plan to use my mailing list of customers from my former store to attract my initial audience to my blog and later to the online shop. I will also link my blog to some of the artists' sites whose work I will be selling. I have not ruled out purchasing ads, but prefer to have mention in magazines and other, bigger blogs. (I had great success with my store with this approach--simply emailing a specific product or products to a magazine for consideration in their gift guide is one instance). What will make my blog different is my perspective of having moved from NYC to Sweden, which I will write about. This will also affect the shop offerings, as I am collecting thrifted finds at Swedish markets, as well as buying things from local artists and craftspeople.

I hope this helps, but let me know if you need more information. I appreciate the help!

I forgot to mention my preferences about the name. I would like something short and strong, it can be a totally random noun or verb. I will make a logo around this name, and would like to be able to incorporate it into the shop's product categories. It could also be a name, a last name (again, random, but something that people will remember). I don't believe it has to directly convey what my blog or shop is, and I would like to avoid the words "modern" and "design" (way overused). A single strong name, like "Lodge" or "Percy" (I am not considering these, just using as examples) is something I'm drawn to, but not married to.

Thanks so much! Your comments were very helpful. I realize now that I may be tired of some words and tags, but my potential audience and clients will be looking for those words. I will do some more research and seriously consider your opinions. You have really helped me to focus.

Both of these domains are available:

DagnyLife.com ("Dagny" is an old female Scandinavian name meaning "new day" - it also encompasses the word NY within).

urbanda.ne

Thanks for the suggestion--I really like Dagny! It would make for a great logo, as well.

would love to know what you choose. Doing similar business but way down south!

buttercuphouse, I have some ideas, after thinking about all the advice I received here, as well as doing some research on my own. will post the final decision soon.