Question

Topic: Taglines/Names

Open-house Style Winery Tours - Naming/branding

Posted by Anonymous on 1/5/2010 at 1:03 PM ET 250 Points
Growing california wine region looking to name quarterly open-house style winery tours. County is "Placer." Sponsoring organization is Placer County Vintner's Association (newly formed trade association of commercial wineries). Tour was previously called "Placer Hills Winery Tours" but there is a confusion between Placer County and "Placerville" which is actually in another county/wine region. Want to brand Placer County as different an apart from Placerville. Region is the "Sierra Foothills" but some wineries don't like the "Hills" part of the name because they aren't actually in the hills. Area's heritage is gold rush/gold country. Please visit www.placerhillswinetour.com for details. Plan is to launch a new website with new tour name and corresponding marketing materials. It is similar to passport weekends, but these weekends are free, there are four (thus "quarterly"), open-house style and it's up to each winery what special activities they have going on. For more info on the region and the wineries themselves, please visit www.pcwga.org.
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RESPONSES

  • Posted by Peter (henna gaijin) on 1/5/2010 at 1:37 PM Accepted
    Gold country wine tours
  • Posted by SteveByrneMarketing on 1/5/2010 at 2:00 PM Accepted
    I think Peter's "Gold country wine tours" works well.

    As an alternative "Sierra Gold Wine Tours"

    Steve
  • Posted on 1/5/2010 at 2:14 PM Author
    Here's a list of names we are currently considering - although no one loves any of them.

    -Placer Gold Winery Tour
    -Gold Crush Winery Tour
    -Placer Gold Crush Winery Tour
    -Foothills Gold Winery Tour
    -Foothills Gold Crush Winery Tour
    -Gold Country Winery Tour
    -Sierra Gold Winery Tour
    -Placer Renaissance Wine Tours
    -Placer Wine Country Tours

  • Posted on 1/5/2010 at 2:28 PM Accepted
    Bear Flag Winery Tours
    Eureka Winery Tours
    Forty-Niner Winery Tours
    Gold Country Wine Expeditions
    Gold Country Wine Excursions
    Gold Country Wine Journeys
    Gold Country Wine Trips
    Gold Country Winery Tours
    Gold Rush Country Winery Tours
    Golden Touch Winery Tours
    Golden State Winery Tours
    Golden Vista Winery Tours
    Four Season Winery Tours
    Placer County Winery Tours
    Once A Season Winery Tours
    Sierra View Winery Tours
    Sierra Vista Winery Tours
    Striking Gold Winery Tours
  • Posted on 1/5/2010 at 2:41 PM Accepted
    Or if you want to play up the history angle:

    California's Original Wine Country Tour
    California's Historic Wine Country Tour
    California's Gold Rush Era Wine Country Jaunt
  • Posted on 1/5/2010 at 3:15 PM Author
    Thank you all for your responses. I am going to share w/my team. I agree on the "Placer" issue -- we just can't use it in the name.

    FYI...the neighboring county, Nevada County has a winery called "Sierra Knolls" and "Sierra Vista" winery is in Placerville! So unfortunately, we have to stay away from that path as well.

    We are I think, the newest (in the organized marketing campaign sense) California wine region, which means the last to the name game as well!
  • Posted on 1/5/2010 at 3:50 PM Accepted
    It's quite a challenge, isn't it? If you'd like some professional help to get it right, feel free to contact me -- it's what I do for a living.
  • Posted by NatashaChernavska on 1/5/2010 at 7:42 PM Accepted
    Burgundy Sierra Way
    Gold Sierra Tour
  • Posted by Jay Hamilton-Roth on 1/6/2010 at 9:39 AM Accepted
    I-80 Winery Tours
    Folsom Lake Winery Tours
  • Posted on 1/6/2010 at 4:43 PM Author
    Thanks everyone -- it's a toughie but we'll hash it out this weekend. I'll close out the question next week with results. Feel free to post any more ideas in the meantime! :-)
  • Posted by SteveByrneMarketing on 1/6/2010 at 6:27 PM Accepted
    maybe ...

    California's Gold Winery Tours
  • Posted on 1/14/2010 at 3:35 PM Author
    After going over all the variaition our Marketing Committee liked 80/49 -- although not sexy, we felt it took care of the location/Placer issue and wouldn't leave much open to confusion. Well...our member wineries may not be ready for such a change yet. We are back to the drawing board and tasked with keeping "Placer" in the name.
  • Posted on 1/19/2010 at 5:44 PM Author
    Thanks for all the input. The result will be determined early February!
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