Question

Topic: Taglines/Names

Need Help With Tag Lines For 5 Of My Companies

Posted by Anonymous on 1/7/2010 at 4:35 PM ET 25 Points
Hi,

I have been doing some research on "Tag Lines" and we are wanting to update our Marketing approach for each of our companies and update exisiting website and create 3 new website.
Company No# 1: AccuWeld, Inc. (In-House Specialized Welding);
Company No# 2: AccuTurn Manufacturing, Inc. (a machining company),
Company No# 3: PerformaCoat, Inc. (a coating company);
Complany No# 4: Material Inspection Technology, Inc. (a non-destructive testing company and quality control consultants)
And our newest company No. 5 actually utilizes all of our other companies names: AccuLloy Manufacturing Solutions, Inc.

I know this is a tall order, I have been racking my brain for 2mos+ If anyone could help with some ideas, that would be great. If any additional information is needed, no problem.

Rainy
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RESPONSES

  • Posted on 1/7/2010 at 5:02 PM Author
    Phil,

    We are wanting to keep each company independent of on another and after being successfully established locally for over 15 years are now engaging in the web for national and world marketing. Thus the need for a tag line for each company. I will use these tag lines in printed materials as well as on our webpage.

    The new company we are creating this month...AccuLLoy Manufacturing Solutions will utilize all of our other companies as subsidiaries.

    Rainy
  • Posted by Jay Hamilton-Roth on 1/9/2010 at 8:48 AM Accepted
    Why not use a variation of the wording you've already come up with:
    AccuWeld, Inc.: In-House Specialized Welding Experts
    AccuTurn Manufacturing, Inc.: Specializing in Machining (For What Industry/Niche?)
    PerformaCoat, Inc.: Specializing In Coating For What Industry/Niche?)
    Material Inspection Technology, Inc.: Non-destructive testing and QC consultants
    AccuLloy Manufacturing Solutions, Inc.: Specializing In Welding & Manufacturing (For What Industry/Niche?)
  • Posted on 1/9/2010 at 4:28 PM Author
    Jay,

    These are some that I am toying around with. Can you comment and/or advise…improve upon?

    Acculloy Manufacturing Solutions, Inc.
    a.Count On The Best.
    b.We’re the one to count on.
    c.Only the Best For Your Product

    AccuWeld, Inc.
    a.Done Right. On-Time. Every Time.

    AccuTurn Manufacturing, Inc.
    a.Machining At Its Best. Getting Your Parts to You
    b.Skilled Machinist. Better Parts. Reliable Service

    PerformaCoat, Inc.
    a.Unsurpassed Coating Specialists

    Material Inspection Technology, Inc.
    a.Meeting all your Testing Needs. Quality Control & Assurance Specialist.


    Am I understanding the purpose of Tag Lines?

    I've been working on this so long, and not feeling very confident...marketing is not my strongest talent.

    Rainy
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