Question

Topic: Taglines/Names

Tagline For It Consulting Company

Posted by Anonymous on 1/14/2010 at 5:27 AM ET 500 Points
Dear

I need a tagline for a full page advert for an IT consulting company. such as:

we build the groung for ...
the road of ....

Something that is straight forward but convey a message related to quality, reliability, professionalism, etc

I need your help ASAP
thank you
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RESPONSES

  • Posted on 1/14/2010 at 8:48 AM Author
    Thank you phil,

    yes you might be right, i am looking for a headline to include it in a publish ad.

    i need something that does not include the word "IT", something like "what matter is what you do next" with a visual that reflect it...

    I really wish that someone can help me with the idea

    thank you
    regards
  • Posted on 1/14/2010 at 9:08 AM Accepted
    It's not what you know but what you do.
  • Posted on 1/14/2010 at 10:47 AM Accepted
    Do you have a professional copywriter or creative team preparing your ad? If not, there's where you need to start. The headline should capture the essence of everything else in your ad.

    You need to start with the objective in mind: What do you want people to do or think after they've seen and read the ad?

    Then prepare a solid Creative Brief and give it to the people who will create the ad. Bumbling through this on your own and trying to come up with a headline FIRST is guaranteed to (a) frustrate you and everyone who participates, and (b) result in a dog's breakfast of an ad.

    The smartest thing you can do is get professional help for this.
  • Posted by Jay Hamilton-Roth on 1/16/2010 at 7:27 AM Accepted
    Technology is invisible, until it fails...
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